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http://www.articlekingpro.comJapanese appliance industry: market potential, competition is increasing
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Break through the Japanese home appliance industry in 2006 without any respite, and immediately to battle into the competition in 2007. Industry estimates,
louis vuitton schoenen, 2007 will be the most competitive home appliance industry, year,
cartier jewelry, competition results will be a number of enterprises were forced to withdraw from the market, only a few powerful companies to unchanging heel.
The current focus of competition in the digital home appliances in the flat panel TV. According to statistics, the global flat panel TV sales in 2006 of about 53 million units, which accounted for 43 million liquid crystal TV sets, plasma TVs accounted for 10 million units. Large flat-panel TV production company top 5 are: Samsung, Sharp, Philips, Sony and LG Electronics, the five companies a virtual monopoly on the world market, about 60%, 40% of the remaining 50 enterprises from the other division.
Including flat panel televisions, digital home appliances the primary problem facing the price "avalanche" down. LCD TV 2006 market price of only 5 years ago, 30%, DVD players, digital cameras, cell phones an average of more than five years ago, the price fell 60% to 70%. Price competition is particularly evident in the Japanese market in early 2007, sellers of consumer electronics in Japan is almost 4 also announced price cuts, the largest flat-panel TVs fell more than 25%. Experts estimate that this price cut is still the main trends in the digital home appliance market, all kinds of home appliances has a significant price-cutting room, including the latest listing of the Blu-ray DVD, also down 5% to 10%.
Continued fall in the price situation, the majority of household electrical appliance enterprises in Japan is "High Yield." According to statistics, household electrical appliance enterprises in Japan last year's profit levels considerably lower than other industries.
However, most experts believe that the digital home appliance market potential,
cartier milano, especially flat-panel TV market prospect. Electronic Industries Association of Japan survey showed that Japan's domestic flat-panel TV growth in the next 3 years up to 20% to 30%, while the growth rate of the world market will reach more than 50%. Related organizations in Japan, the United States recently released a report that in 2009 the world market for flat panel TVs up to 110 billion U.S. dollars, twice in 2005.
Face promising market, Japanese companies are getting ready to make a big something. Recently, the Japanese home appliance companies have published the new year investment plan. Sony recently announced to spend 240 billion yen to expand production of LCD TVs,
louboutins online, while the company also decided to accelerate the development of next-generation display technology, the definition of more than LCD. Sharp to launch more ambitious 515 billion yen of the investment program to ensure its leading position in the field of LCD TVs. Panasonic Plasma TV is already "A single flower", however, Panasonic will continue to increase investment, while lower prices, forcing other companies not involved in the plasma TV market. Can be predicted, after a new round of investment-led out, the Japanese appliance industry will be further consolidation focus, but who is the final winner, but also the investment and technology in 2007 competition.
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