Business cards, brochures, leaflets and other products which may contain your business details are often likely to be overlooked. Flat products such as these can become lost amongst a sea of other paper based items. The advantage of using bottled water is that the marketing product is three dimensional. It won’t get lost, and it will be kept handy as a direct result of the fact that it is useful – it has a purpose. This means your business card sitting on a desk,
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It isn’t just about promoting your company,
peak performance lyon, however, since providing branded bottled water promotes your company’s beliefs and values as well. By taking the decision to promote bottled water, whatever else might be included on the label, there is an implicit message bundled with every bottled of water, and that is that your business or organisation strongly believes in healthy living, and encouraging healthy hydration. Rather than promoting beer, chocolate or plastic novelties, you’re providing something that says more about your business than a simple business card could.
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Each and every day millions of litres of bottled water are gulped down by people across the whole country. From people in business meetings, meeting clients, at event promotions and trade stands, from people involved in sports to schools, colleges, and even families in their own home, each bottle of water carries a message. Perhaps that message is simply the name and details of the bottled water company – but perhaps instead it could have your business details on it?
Branded bottled water is a relatively simple idea, yet still much underused. For this reason, the businesses or organisations which catch on to this marketing tool early on will be able to make a much bigger impact. Already organisations, businesses and event organisers are using this opportunity to get the message out to clients, customers, other businesses and organisations,
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But there’s another benefit to using branded bottled water – and it’s perhaps the cheekiest form of marketing available! Imagine if people paid you to receive your business cards! Perhaps that’s a little farfetched, but if you sell your bottled water, perhaps significantly discounted, then this is effectively what you are doing. By offering cheap water bottles you are providing a valuable and useful service, but at the same time, delivering your promotional details directly into people’s hands at the same time.
Bottled water is one of the most basic commodities which is used and sold all across the country. It’s not surprising when you stop to consider the fact that we are made up of nearly 80% water ourselves – we need water to survive, and bottled water represents a useful and hygienic way of being able to quench our thirst when we are out and about, taking part in sports, meetings or even just going out for the day with the family. It also happens to be a marketing goldmine.
One other aspect to consider is the type of bottle you use. Branded bottled water can help to convey your business message and information through the customized printed label as well as promoting a message about healthy living. But it is possible to be able to purchase branded bottled water packaged in bottles that are made from renewable plant sugars rather than oil, meaning that you can make a huge statement about the environment, and your business or organisation’s commitment to green issues.
It is well worth considering the idea of branded bottle water as a marketing strategy. By providing a product which has a purpose and is useful, you already stand out from the crowd. The fact that it is three dimensional and comes complete with subtle messages about the values your company or organisation feels are important, you may well find that with branded bottled water,
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Branded Bottled Water – Tap In To The Marketing Opportunity Of The Year
